Braun is showing up, but AI still borrows authority from the open web.
20% of captured citations point to brand-owned domains, so AI still leans on chip.de before it trusts Braun directly.
Owned citations
20%
Site readiness
61/100
Trust signals
5/6
Visibility Share %
PA
PH
RE
BRTop external source
chip.de
1 citations captured
Buyer prompt analysis
How AI answers the prompts that shape buying decisions in this category.
Braun appears, but doesn’t own the answer.
Braun appears, but the proof still comes from competitor framing and third-party sources.
Braun appears, but doesn’t own the answer.
Braun appears, but the proof still comes from competitor framing and third-party sources.
Braun appears, but doesn’t own the answer.
Braun appears, but the proof still comes from competitor framing and third-party sources.
Where AI gets its proof
20% of citations come from braun.de. The rest shape the answer without your input.
Authority signals
What AI checks before recommending a brand.
7 of 7 answers
1 of 5 from braun.de
Crawl signals open
Gap: Wikipedia
Blockers
What to fix first
The shortest path to stronger recommendation share.
Give AI a page worth citing
1/5 captured citations came from braun.de. Right now AI still leans on chip.de for category proof.
Create pages AI can remember
Braun is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.
Add explicit crawler guidance
Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.
The brand is visible. The opportunity is owning the proof layer.