Loamly is a website traffic analytics platform that detects when AI chatbots like ChatGPT, Claude, Perplexity, or Gemini send visitors to your website. Unlike Google Analytics, Loamly can identify web traffic originating from AI assistants. Install one JavaScript snippet to track all website traffic sources including AI referrals. Monitor what AI platforms say about your brand, track your AI visibility score, and measure which web traffic converts to revenue. Open source website analytics. Privacy-first. GDPR compliant.
ChatGPT sends you visitors.
See who.
One script. Every traffic source. Including AI.
Google, ChatGPT, direct, referrals. All in one view.
When ChatGPT sends someone your way, you'll see it.
See if ChatGPT visitors convert better than Google visitors.
'Which source converts best?' Just ask.
The AI traffic hiding in your 'Direct' bucket
Your analytics says 'direct.' We say 'ChatGPT.'
AI Traffic Detection
See who AI sends your way
Your analytics says 'direct.' We say 'ChatGPT.'
Competitive Intelligence
What does ChatGPT say about you?
Does AI recommend you? Find out.
Revenue Attribution
See what traffic makes you money
Does ChatGPT traffic convert? Connect Stripe and find out.
Ask Loamly
Just ask
'Which source converts best?' You ask. Loamly answers. Powered by Claude.
ChatGPT leads with 14.2% conversion rate
Based on 847 visitors this month, 120 converted. Claude is second at 11.8%.
Intelligence that drives action
Connect your Google Search Console. See how SEO and AI visibility correlate.
SEO ↔ AI Correlation
See how your Google rankings correlate with AI visibility. Discover which keywords perform in both channels.
Keyword Opportunities
Find keywords with high AI search volume where you're not yet visible. Prioritized by opportunity score.
AI-Generated Tasks
Get actionable recommendations to improve your GEO score. Drag-and-drop kanban board to track progress.
Traffic, intent, revenue. One view.
Your AI visibility at a glance. Scores, trends, competitive positioning.



Know how AI sees your brand
See invisible traffic
75-85% of visitors from AI show as 'direct' in Google Analytics. Loamly reveals them.
Track all 4 AI platforms
ChatGPT, Claude, Gemini, Perplexity — one dashboard.
Know what to fix
AI-generated tasks based on your data. Not just metrics, actions.
Frequently asked questions
Everything you need to know about Loamly.
General
Features
Pricing
Stay updated on AI traffic trends
Market insights to grow your business.