elmex
elmexelmex.ch
43%AI visibility
Missing from the tested prompts

elmex is not being recommended in this tested buying-moment cluster.

Across the prompts tested in this run, AI is leaning on online-apotheke.ch and other intermediaries instead of elmex.

Owned citations

0%

Site readiness

45/100

Trust signals

5/6

Talk to Eminence

Visibility Share %

4 prompts
1
A
AP
APAGARD
4 mentions
50%
2
B
BI
Biorepair
4 mentions
50%
3
C
CO
Colgate
4 mentions
50%
4
C
CU
Curaprox
4 mentions
50%
5
S
SE
Sensodyne
4 mentions
50%

Top external source

online-apotheke.ch

1 citations captured

Buyer prompt analysis

How AI answers the prompts that shape buying decisions in this category.

zahnpasta ohne fluorid1,000/mo

elmex is missing from this prompt.

Swissdent and Biorepair take the recommendation while elmex stays out of the answer.

ChatGPT
Gemini
online-apotheke.chCompeting: Swissdent, Biorepair, APAGARD, CuraproxAI searched: “Zahnpasta ohne Fluorid Marken Schweiz
Hier eine kurze, praxisorientierte Shortlist von fluoridfreien Zahnpasten/Optionen, die in der Schweiz gut verfügbar sind — mit kurzer Begründung und Quelle: 1) Swissdent (z.
hydroxylapatit zahnpasta720/mo

elmex is missing from this prompt.

APAGARD and Biorepair take the recommendation while elmex stays out of the answer.

ChatGPT
Gemini
galaxus.chCompeting: APAGARD, Biorepair, Boka, KarexAI searched: “hydroxyapatite toothpaste Switzerland brands
Kurzantwort: Wenn man in der Schweiz nach „Hydroxylapatit‑Zahnpasta“ vergleicht, tauchen typischerweise diese Marken/Produkte zuerst in Shops, Vergleichsbeiträgen und Apotheken‑Listen auf: 1...
zahnpasta mit oder ohne fluorid1,000/mo

elmex appears, but doesn’t own the answer.

elmex appears, but the proof still comes from competitor framing and third-party sources.

ChatGPT
Gemini
zahnarztzentrum.chCompeting: Colgate, Sensodyne, CuraproxAI searched: “Zahnpasta mit Fluorid Schweiz Testsieger
Bei der Evaluierung von Zahnpasta mit oder ohne Fluorid im Schweizer Markt stechen verschiedene Optionen hervor, die auf unterschiedliche Bedürfnisse und Präferenzen zugeschnitten sind. Die...

Where AI gets its proof

0% of citations come from elmex.ch. The rest shape the answer without your input.

1online-apotheke.ch
1 cite
2sso.ch
1 cite
3galaxus.ch
1 cite
4ecco-verde.ch
1 cite
5zahnarztzentrum.ch
1 cite
6helvident.ch
1 cite
7redcare-apotheke.ch
1 cite

Authority signals

What AI checks before recommending a brand.

Recommendation share43%

3 of 7 answers

Owned citations0%

0 of 7 from elmex.ch

Site readiness45

Crawl signals open

Trust signals5/6

Gap: Wikipedia

Blockers

No llms.txt
No Organization schema

What to fix first

The shortest path to stronger recommendation share.

1

Give AI a page worth citing

0/7 captured citations came from elmex.ch. Right now AI still leans on online-apotheke.ch for category proof.

2

Create pages AI can remember

elmex is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.

3

Add explicit crawler guidance

Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.

7 AI answers captured·4 prompts tested·Observed citations only·Mar 28, 2026

The brand is missing from the answer set.

Build the pages, proof, and trust signals that make elmex recommendable in AI answers.

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