Across the prompts tested in this run, AI is leaning on kangacare.com and other intermediaries instead of Esembly.
Owned citations
0%
Site readiness
71/100
Trust signals
1/6
Top external source
kangacare.com
2 citations captured
How AI answers the prompts that shape buying decisions in this category.
Esembly is missing from this prompt.
Kanga Care and LKC and Me take the recommendation while Esembly stays out of the answer.
Esembly is missing from this prompt.
Kanga Care and LKC and Me take the recommendation while Esembly stays out of the answer.
Esembly is missing from this prompt.
Thirsties and Geffen Baby take the recommendation while Esembly stays out of the answer.
0% of citations come from esemblybaby.com. The rest shape the answer without your input.
What AI checks before recommending a brand.
1 of 4 answers
0 of 4 from esemblybaby.com
Crawl signals open
Gap: Web mentions
Blockers
The shortest path to stronger recommendation share.
Give AI a page worth citing
0/4 captured citations came from esemblybaby.com. Right now AI still leans on kangacare.com for category proof.
Create pages AI can remember
Esembly is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.
Close the gap against Kanga Care
Kanga Care appears in 3/4 tested prompt clusters. Build comparison and decision-support pages exactly where AI keeps pairing the brands.
The brand is missing from the answer set.