Eucerin is showing up, but AI still borrows authority from the open web.
0% of captured citations point to brand-owned domains, so AI still leans on impo.ch before it trusts Eucerin directly.
Owned citations
0%
Site readiness
50/100
Trust signals
5/6
Visibility Share %
EUTop external source
impo.ch
1 citations captured
Buyer prompt analysis
How AI answers the prompts that shape buying decisions in this category.
Eucerin is missing from this prompt.
La Roche-Posay and NIVEA take the recommendation while Eucerin stays out of the answer.
Eucerin appears, but doesn’t own the answer.
Eucerin appears, but the proof still comes from competitor framing and third-party sources.
Eucerin appears, but doesn’t own the answer.
Eucerin appears, but the proof still comes from competitor framing and third-party sources.
Where AI gets its proof
0% of citations come from eucerin.ch. The rest shape the answer without your input.
Authority signals
What AI checks before recommending a brand.
6 of 7 answers
0 of 7 from eucerin.ch
Crawl signals open
Gap: Wikipedia
Blockers
What to fix first
The shortest path to stronger recommendation share.
Give AI a page worth citing
0/7 captured citations came from eucerin.ch. Right now AI still leans on impo.ch for category proof.
Create pages AI can remember
Eucerin is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.
Add explicit crawler guidance
Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.
The brand is visible. The opportunity is owning the proof layer.