HGC
HGChgc.ch
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43%AI visibility
Missing from the tested prompts

HGC is not being recommended in this tested buying-moment cluster.

Across the prompts tested in this run, AI is leaning on jumbo.ch and other intermediaries instead of HGC.

Owned citations

29%

Site readiness

42/100

Trust signals

1/6

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Visibility Share %

4 prompts
1
H
HO
HORNBACH Schweiz
6 mentions
75%
2
J
JU
JUMBO
6 mentions
75%
3
O
OB
OBI Schweiz
4 mentions
50%
4HGCHG
HGC(You)
3 mentions
43%
5
B
BA
BAUHAUS Schweiz
2 mentions
25%

Top external source

jumbo.ch

1 citations captured

Buyer prompt analysis

How AI answers the prompts that shape buying decisions in this category.

werkzeuge shop70/mo

HGC is missing from this prompt.

Conrad and toolster.ch (Brütsch/Rüegger) take the recommendation while HGC stays out of the answer.

ChatGPT
Gemini
vertexaisearch.cloud.google.comCompeting: Conrad, toolster.ch (Brütsch/Rüegger), Profiwerkzeug24AI searched: “Werkzeuge Shop Schweiz”
Für den Kauf von Werkzeugen in der Schweiz gibt es heute eine Vielzahl von Online-Shops und Fachhändlern, die sowohl Heimwerker als auch Profis bedienen.
Werkzeuge online kaufen Schweiz0/mo

HGC is missing from this prompt.

Galaxus (Digitec Galaxus AG) and Brack.ch take the recommendation while HGC stays out of the answer.

ChatGPT
Gemini
de.wikipedia.orgCompeting: Galaxus (Digitec Galaxus AG), Brack.ch, JUMBO, HORNBACH SchweizAI searched: “Werkzeuge online kaufen Schweiz Shops Galaxus Werkzeuge”
Hier direkt die wichtigsten Online‑Anlaufstellen für Werkzeuge in der Schweiz — kurz, was sie auszeichnet und für wen sie passen: 1) Galaxus / Digitec (Digitec Galaxus AG) — grosses Schweize...
Baumaterial online kaufen Schweiz0/mo

HGC appears, but doesn’t own the answer.

HGC appears, but the proof still comes from competitor framing and third-party sources.

ChatGPT
Gemini
hgc.chCompeting: BAUHAUS Schweiz, OBI Schweiz, HORNBACH Schweiz, JUMBOAI searched: “Schweiz Baumaterial online kaufen Baumarkt Onlineshop Schweiz Hornbach Online Shop Schweiz”
Hier die wichtigsten Online‑Optionen für Baumateriale in der Schweiz — kurz, praxisorientiert und mit Quellen: 1) HGC (HG COMMERCIALE) — Schweizer Baustoff‑ und Holz‑Grosshandel mit Onlinesh...

Where AI gets its proof

29% of citations come from hgc.ch. The rest shape the answer without your input.

1hgc.chYour domain
2 cites
2jumbo.ch
1 cite
3de.wikipedia.org
1 cite
4vertexaisearch.cloud.google.com
1 cite
5bauhaus.ch
1 cite
6galaxus.ch
1 cite

Authority signals

What AI checks before recommending a brand.

Recommendation share43%

3 of 7 answers

Owned citations29%

2 of 7 from hgc.ch

Site readiness42

Crawl signals open

Trust signals1/6

Gap: Web mentions

Blockers

No llms.txt
No Organization schema
Weak entity footprint

What to fix first

The shortest path to stronger recommendation share.

1

Give AI a page worth citing

2/7 captured citations came from hgc.ch. Right now AI still leans on jumbo.ch for category proof.

2

Create pages AI can remember

HGC is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.

3

Add explicit crawler guidance

Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.

7 AI answers captured·4 prompts tested·Observed citations only·Jun 12, 2026

The brand is missing from the answer set.

Build the pages, proof, and trust signals that make HGC recommendable in AI answers.

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