Die Schweizerische Post is showing up, but AI still borrows authority from the open web.
33% of captured citations point to brand-owned domains, so AI still leans on third-party publishers before it trusts Die Schweizerische Post directly.
Owned citations
33%
Site readiness
63/100
Trust signals
5/6
Visibility Share %
DIBuyer prompt analysis
How AI answers the prompts that shape buying decisions in this category.
Die Schweizerische Post is missing from this prompt.
DPD and DHL take the recommendation while Die Schweizerische Post stays out of the answer.
Die Schweizerische Post appears, but doesn’t own the answer.
Die Schweizerische Post appears, but the proof still comes from competitor framing and third-party sources.
Die Schweizerische Post appears, but doesn’t own the answer.
Die Schweizerische Post appears, but the proof still comes from competitor framing and third-party sources.
Where AI gets its proof
33% of citations come from post.ch. The rest shape the answer without your input.
Authority signals
What AI checks before recommending a brand.
3 of 3 answers
1 of 3 from post.ch
Crawl signals open
Gap: Wikipedia
Blockers
What to fix first
The shortest path to stronger recommendation share.
Give AI a page worth citing
1/3 captured citations came from post.ch. Right now AI still leans on third-party sources for category proof.
Create pages AI can remember
Die Schweizerische Post is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.
Add explicit crawler guidance
Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.
The brand is visible. The opportunity is owning the proof layer.