Hancock Lumber is not being recommended in this tested buying-moment cluster.
Across the prompts tested in this run, AI is leaning on homedepot.com and other intermediaries instead of Hancock Lumber.
Owned citations
0%
Site readiness
46/100
Trust signals
4/6
Visibility Share %
HATop external source
homedepot.com
6 citations captured
Buyer prompt analysis
How AI answers the prompts that shape buying decisions in this category.
Hancock Lumber is missing from this prompt.
The Home Depot and Lowe's take the recommendation while Hancock Lumber stays out of the answer.
Hancock Lumber appears, but doesn’t own the answer.
Hancock Lumber appears, but the proof still comes from competitor framing and third-party sources.
Hancock Lumber appears, but doesn’t own the answer.
Hancock Lumber appears, but the proof still comes from competitor framing and third-party sources.
Where AI gets its proof
0% of citations come from shop.hancocklumber.com. The rest shape the answer without your input.
Authority signals
What AI checks before recommending a brand.
3 of 8 answers
0 of 8 from shop.hancocklumber.com
Crawl signals open
Gap: Wikipedia
Blockers
What to fix first
The shortest path to stronger recommendation share.
Give AI a page worth citing
0/8 captured citations came from shop.hancocklumber.com. Right now AI still leans on homedepot.com for category proof.
Create pages AI can remember
Hancock Lumber is not yet stable AI memory. Add comparison pages, clear category explainers, and reusable trust assets that models can come back to.
Add explicit crawler guidance
Right now there is no explicit retrieval guidance for AI crawlers. Add llms.txt plus clearer category and product paths that models can trust and revisit.
The brand is missing from the answer set.