Loamly AI Website Traffic Analytics detects when ChatGPT, Claude, Perplexity, and Gemini send visitors to your website. Unlike Google Analytics which cannot identify AI referral traffic, Loamly uses RFC 9421 cryptographic verification and behavioral analysis to accurately attribute visitors from AI assistants. Track AI traffic, measure conversion rates, and attribute revenue to your AI visibility efforts. Open-source, privacy-first, GDPR compliant.
AI Website Traffic
Analytics
See when ChatGPT, Claude, Perplexity, and Gemini send visitors to your website. Detect traffic that Google Analytics can't identify.
Google Analytics Is Blind to AI Traffic
When ChatGPT recommends your product, users click through — but GA shows "direct" traffic. You're flying blind.
AI chatbots don't send referrer headers. GA labels it 'direct' traffic.
You can't prove AI drives revenue if you can't track it.
AI-sourced traffic converts at 27% vs 2.1% from traditional search.
What is AI Website Traffic?
AI website traffic refers to visitors who arrive at your website after being recommended by AI assistants like ChatGPT, Claude, Perplexity, or Gemini.
When a user asks "What's the best CRM for startups?" and the AI mentions your product, they may click through to your site. This is fundamentally different from search engine traffic — these users have higher intent because an AI has already vouched for you.
The problem? Traditional analytics tools like Google Analytics cannot identify this traffic. AI chatbots don't send standard HTTP referrer headers, so your highest-converting traffic source is invisible.
AI Traffic Sources We Detect
Loamly identifies visitors from all major AI platforms.
ChatGPT
OpenAI's assistant, including ChatGPT Operator
Claude
Anthropic's AI assistant
Perplexity
AI-powered search with citations
Gemini
Google's AI assistant and AI Overviews
How Loamly Detects AI Website Traffic
Multiple detection methods for maximum accuracy. No false positives.
ChatGPT Operator visits include cryptographic signatures we can verify. 100% accurate identification with zero false positives.
Identify visits from AI browser integrations and official AI platform user agents. Continuously updated as platforms evolve.
AI-referred visitors have distinct behavioral patterns. Our ML models identify these signals without collecting personal data.
Optional managed proxy for 100% detection accuracy. Point your A record to Loamly and we handle everything at the edge.
Revenue Attribution Flow
AI Mentions Your Brand
User asks ChatGPT "What CRM should I use?"
User Clicks Through
Loamly detects the AI-sourced visit
User Converts
Signs up, starts trial, or books demo
Deal Closes in CRM
HubSpot/Salesforce marks deal as won
Loamly Attributes Revenue
You see: AI → $50,000 ARR
Attribute Revenue to AI Traffic
Detection is just the start. Loamly connects AI traffic to your CRM so you can see exactly how much revenue AI visibility generates.
Integrate with HubSpot or Salesforce to close the loop: from AI mention → website visit → signup → closed deal → revenue attributed.
Finally prove the ROI of your GEO (Generative Engine Optimization) efforts with real revenue numbers.
Frequently Asked Questions
What is AI website traffic?
AI website traffic refers to visitors who arrive at your website after being recommended by AI assistants like ChatGPT, Claude, Perplexity, or Gemini. When users ask these AI tools 'What's the best CRM?' or 'Recommend a project management tool,' the AI may cite your brand and users click through to your site.
Can Google Analytics detect AI traffic?
Google Analytics cannot reliably detect AI traffic. Most AI-referred visitors appear as 'direct' traffic because AI chatbots don't send standard referrer headers. Loamly uses multiple detection methods including RFC 9421 cryptographic signatures, behavioral analysis, and AI crawler identification.
How does Loamly detect ChatGPT traffic?
Loamly detects ChatGPT traffic through: (1) RFC 9421 cryptographic signature verification for ChatGPT Operator visits, (2) User-agent analysis for direct ChatGPT browser integrations, (3) Referrer pattern matching, (4) Behavioral signals that distinguish AI-referred users from organic visitors.
What's the difference between AI traffic and AI crawlers?
AI crawlers (like GPTBot, ClaudeBot) are bots that scrape your website to train AI models or power search features. AI traffic refers to actual human visitors who arrive after an AI assistant recommended your site. Loamly tracks both.
Is Loamly GDPR compliant?
Yes. Loamly is privacy-first and GDPR compliant. We use cookieless tracking, don't collect personal data, and all data processing happens in compliance with EU regulations. Our open-source tracker is auditable.
How do I get started?
Add a single JavaScript snippet to your website. It works with any platform: React, Next.js, WordPress, Shopify, or plain HTML. You'll see AI traffic in your dashboard within minutes. Start free with 5,000 credits/month.
Start Tracking AI Website Traffic Today
One script. Every traffic source. Including AI. Free to start with 5,000 credits/month.