Companies with Wikipedia pages average 24.0 AI visibility. Without: 6.9. That is 3.5x. I pulled 2,014 companies from Loamly brand reports and checked Wikipedia status against AI visibility scores. The correlation is one of the strongest in the dataset.
Want to see if Wikipedia matters for your brand? Run a free report at loamly.ai/check.
The 3.5x Gap
Across 2,014 completed brand reports (as of Feb 15, 2026):
| Wikipedia Status | Companies | Avg AI Visibility | Avg Brand Authority |
|---|---|---|---|
| Has Wikipedia | 327 | 24.0 | 90.9 |
| No Wikipedia | 1,687 | 6.9 | 32.1 |
Only 16.2% of companies in the dataset have Wikipedia pages. Those companies average 90.9 brand authority. Without Wikipedia: 32.1. That is a nearly 3x difference in brand authority as well.
This does not mean Wikipedia causes high visibility. Companies that qualify for Wikipedia (notable, well-known) are already likely to be visible to AI. But the correlation is strong enough to investigate further.
Platform-by-Platform: Claude Cares Most
I broke down citation rates by platform for companies with and without Wikipedia:
| Platform | With Wikipedia | Without Wikipedia | Relative Boost |
|---|---|---|---|
| ChatGPT | 0.761 | 0.692 | +10.0% |
| Claude | 0.728 | 0.622 | +17.0% |
| Gemini | 0.683 | 0.555 | +23.1% |
Claude shows the strongest Wikipedia signal. Companies with Wikipedia get cited 17% more often by Claude. This makes sense. Claude's training data draws heavily from Wikipedia and long-form reference material.
Gemini shows the largest relative boost (23.1%) but from a lower base. Without Wikipedia, Gemini only cites companies 55.5% of the time.
For more on platform differences, see ChatGPT, Claude, and Gemini Recommend Different Companies.
Wikipedia as Part of the Authority Stack
Wikipedia does not exist in isolation. It is one component of brand authority. Here is how Wikipedia presence correlates with the brand authority tiers:
| Brand Authority Tier | % With Wikipedia |
|---|---|
| 0-20 | 0.4% |
| 21-40 | 1.3% |
| 41-60 | 1.9% |
| 61-80 | 5.6% |
| 81-100 | 75.2% |
75.2% of companies in the top authority tier have Wikipedia pages. At the bottom, 0.4% do. Wikipedia is nearly a prerequisite for the top tier.
But 24.8% of top-tier companies don't have Wikipedia pages and still score high. Wikipedia is not the only path. Reddit presence (50+ mentions = 22.5 avg visibility) and YouTube presence (1,675 companies = 11.4 avg visibility) also contribute. See Brand Authority Is 26x More Important for the full authority stack analysis.
Wikipedia Is Not a Magic Bullet
I need to be honest about the limitations here.
Correlation, not causation. Companies with Wikipedia pages tend to be well-established, well-funded, and well-known. They would likely have high AI visibility even without Wikipedia. The Wikipedia page is a symptom of notability, not necessarily a cause of AI visibility.
You cannot just create a Wikipedia page. Wikipedia has strict notability guidelines. If your company does not meet them, creating a page will get deleted. Wikipedia editors actively remove promotional content. Self-creating a page often backfires.
The 3.5x multiplier is the maximum estimate. After controlling for brand authority, the isolated Wikipedia effect is likely smaller. Companies with 90+ brand authority and no Wikipedia still average high visibility. Wikipedia amplifies existing authority more than it creates it.
That said, for companies that genuinely qualify for Wikipedia and don't yet have a page, the data suggests it is worth pursuing. Especially for Claude visibility.
How to Get a Wikipedia Page (If You Qualify)
- Check Wikipedia's notability guidelines. You need significant coverage in independent, reliable sources.
- Do NOT create your own page. Ask a neutral Wikipedia editor or use a Wikipedia-approved editing service.
- Focus on getting independent press coverage first. Wikipedia pages reference external sources. If there are no sources, there is no page.
- Be patient. The process takes months, not days.
Methodology
Data source: 2,014 Loamly brand reports (completed as of Feb 15, 2026).
Wikipedia detection: Binary (present/absent) based on whether the company has a Wikipedia page at report generation time.
Citation rates: Each report runs 48 queries across ChatGPT, Claude, Gemini, and Perplexity.
Limitation: Wikipedia presence is binary. I did not measure page quality, length, or recency. A stub article and a comprehensive article both count as "has Wikipedia." The effect of a high-quality Wikipedia page is likely stronger than what these averages show.
Next Steps
- Run a free report: loamly.ai/check. See your AI visibility across all platforms.
- Read the full authority analysis: Brand Authority Is 26x More Important
- Understand the distribution: 2,014 Companies, 85.7% Invisible
No marketing spin. Just real data about your AI visibility.
Last updated: February 11, 2026
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