Analytics
Understand who visits your site and how they found you
Overview
The Analytics module tracks every visitor to your site with detailed information about their source, behavior, and intent. Unlike traditional analytics, Loamly specifically identifies AI-driven traffic from platforms like ChatGPT, Claude, and Perplexity.
Traffic sources
Loamly automatically detects and categorizes traffic sources:
AI platforms
| Source | Detection method |
|---|---|
| ChatGPT | Referrer patterns and link formatting |
| Claude | Anthropic referrer signatures |
| Perplexity | Perplexity.ai referrer domain |
| Gemini | Google AI referrer patterns |
| Other AI | Known AI assistant signatures |
Traditional sources
- Organic search — Google, Bing, DuckDuckGo, and other search engines
- Paid search — Google Ads, Bing Ads with gclid/msclkid parameters
- Social — Twitter, LinkedIn, Facebook, and other social platforms
- Direct — No referrer, typed URL, or bookmarks
- Referral — Links from other websites
- Email — Email campaign links with utm_medium=email
UTM parameters
Intent classification
Loamly uses machine learning to classify visitor intent based on their behavior and source:
| Intent | Description | Signals |
|---|---|---|
| Problem research | Exploring a problem space, early stage | Blog posts, educational content, broad queries |
| Solution comparison | Evaluating options, comparing vendors | Pricing page, comparison pages, feature pages, multiple sessions |
| Active purchase intent | Ready to buy, high conversion potential | Demo requests, contact page, signup page, repeated pricing views |
| Returning user | Previous visitor coming back | Cookie match from prior session |
How intent is calculated
Intent classification considers:
- Pages visited and their types (pricing, docs, blog, etc.)
- Time spent on site and per page
- Scroll depth and engagement signals
- Traffic source (AI vs organic vs direct)
- Session count and recency
Engagement scoring
Each visitor receives an engagement score from 0-100 based on their activity:
| Factor | Weight |
|---|---|
| Pages viewed | 20% |
| Session duration | 20% |
| Scroll depth (average) | 15% |
| Click activity | 15% |
| Return visits | 15% |
| Key page visits (pricing, demo) | 15% |
Use engagement scores to prioritize follow-up and identify your most interested visitors.
Real-time tracking
The real-time view shows visitors currently on your site:
- Current page being viewed
- How they arrived (source)
- Geographic location
- Time on site
- Device type
Data updates every few seconds. This is useful for monitoring campaigns, launches, or live events.
Filtering and segments
Filter your analytics by any combination of:
- Date range — Today, 7 days, 30 days, custom range
- Traffic source — AI, organic, direct, social, etc.
- Intent — Problem research, comparison, purchase intent
- Geography — Country, region, city
- Device — Desktop, mobile, tablet
- Conversion status — Converted, not converted
Save segments