Intelligence

Overview

The Intelligence module monitors AI platforms to understand how your brand is positioned in AI-generated responses. This helps you:

• See how AI describes your product to potential customers
• Track your ranking against competitors
• Identify queries where you are mentioned (or should be)
• Monitor sentiment trends over time

AI Positioning Score

Your AI Positioning Score is a 0-100 composite metric that indicates how well your brand is positioned in AI responses:

Score components

The score is calculated from two main factors:

• Citation Rate (40%) — How often AI mentions your brand when users ask category questions (not brand-specific queries). Normalized to 50% = full points.
• Share of Voice (60%) — Your brand mentions divided by total brand mentions in category queries. Compared against expected fair share based on number of competitors.

Important: Only category queries count. When someone asks "What are the best CRM tools?" that counts. When someone asks "Tell me about Salesforce" that does not count—that's a brand-specific query and would artificially inflate your score.

Competitive ranking

Track how you rank against competitors based on total AI mentions. The competitive view shows:

• Competitive Rank — Your position based on total mentions. #1 means you are the most mentioned brand in your category.
• Share of Voice — Your brand mentions as a percentage of all brand mentions in category queries. If AI mentions 3 brands across all tracked queries and yours appears 15 times out of 45 total mentions, that's 33% share of voice.
• Average Position — Position strength when mentioned (1 = Leader recommendation, 2 = Strong alternative, 3 = Mentioned option).
• Trend — Whether your metrics are improving or declining compared to the previous period.

Adding competitors

1. Go to Intelligence → Settings
2. Click Add Competitor
3. Enter the competitor's brand name and domain
4. Loamly will start tracking them in queries

Mention analysis

The Mentions view shows every time your brand appeared in an AI response:

• Query — The question that triggered the mention
• Platform — ChatGPT with web search enabled
• Snippet — The relevant portion of the response
• Order Rank — When your brand was mentioned (1st, 2nd, 3rd...). First mentioned typically indicates strongest recommendation.
• Sentiment — Analyzed from context: positive (recommendation language), neutral, or negative (limitation language)
• Recommendation Strength — Strong ("I recommend"), Moderate ("consider"), Weak ("also available"), or Mention Only
• Competitors — Other brands mentioned in the same response with their relative positioning

Filtering mentions

Filter by:

• Platform (ChatGPT, Claude, etc.)
• Sentiment (positive, neutral, negative)
• Date range
• Query keywords

Query tracking

Loamly tracks queries in categories relevant to your business. Default categories include:

• Product comparisons ("best X for Y")
• Alternative searches ("alternatives to [competitor]")
• Problem-solution queries ("how to solve X")
• Industry-specific queries based on your profile

Adding custom queries

Track specific queries that matter to your business:

1. Go to Intelligence → Queries
2. Click Add Query
3. Enter the query text (e.g., "best analytics tools for SaaS")
4. Loamly will monitor this query across all platforms

Setting up Intelligence

1. Complete your profile — Add your brand name, domain, and industry
2. Add competitors — Enter 2-5 main competitors to track
3. Review default queries — Loamly suggests queries based on your industry
4. Add custom queries — Include any specific queries you want to monitor
5. Wait for data — Initial data collection takes 24-48 hours