Intelligence
See what AI platforms say about your brand
Overview
The Intelligence module monitors AI platforms to understand how your brand is positioned in AI-generated responses. This helps you:
- See how AI describes your product to potential customers
- Track your ranking against competitors
- Identify queries where you are mentioned (or should be)
- Monitor sentiment trends over time
How it works
Loamly runs queries relevant to your industry on major AI platforms and analyzes the responses for mentions of your brand and competitors. This happens continuously in the background.
AI Positioning Score
Your AI Positioning Score is a 0-100 composite metric that indicates how well your brand is positioned in AI responses:
| Score range | Interpretation |
|---|---|
| 80-100 | Excellent. You are prominently featured in AI responses with positive sentiment. |
| 60-79 | Good. You appear regularly but there is room for improvement in positioning or coverage. |
| 40-59 | Moderate. You are mentioned occasionally. Focus on increasing visibility. |
| 20-39 | Low. Competitors are dominating AI responses. Significant opportunity for improvement. |
| 0-19 | Minimal presence. AI platforms rarely mention your brand. |
Score components
The score is calculated from four factors:
- Visibility (25%) — How often you appear in relevant queries
- Sentiment (25%) — Whether mentions are positive, neutral, or negative
- Authority (25%) — Your ranking position relative to competitors
- Coverage (25%) — Breadth of query categories where you appear
Competitive ranking
Track how you rank against competitors for key queries. The competitive view shows:
- Your rank — Position in AI responses (1st, 2nd, 3rd, etc.)
- Competitor ranks — How competitors are positioned
- Market share — Percentage of mentions vs. total market
- Trend — Whether your position is improving or declining
Adding competitors
- Go to Intelligence → Settings
- Click Add Competitor
- Enter the competitor's brand name and domain
- Loamly will start tracking them in queries
Competitor limit
Free plans can track up to 3 competitors. Pro plans support up to 10. Contact sales for enterprise needs.
Mention analysis
The Mentions view shows every time your brand appeared in an AI response:
- Query — The question that triggered the mention
- Platform — ChatGPT, Claude, Perplexity, Gemini
- Snippet — The relevant portion of the response
- Position — Where you appeared in the list (if applicable)
- Sentiment — Positive, neutral, or negative
- Competitors — Other brands mentioned in the same response
Filtering mentions
Filter by:
- Platform (ChatGPT, Claude, etc.)
- Sentiment (positive, neutral, negative)
- Date range
- Query keywords
Query tracking
Loamly tracks queries in categories relevant to your business. Default categories include:
- Product comparisons ("best X for Y")
- Alternative searches ("alternatives to [competitor]")
- Problem-solution queries ("how to solve X")
- Industry-specific queries based on your profile
Adding custom queries
Track specific queries that matter to your business:
- Go to Intelligence → Queries
- Click Add Query
- Enter the query text (e.g., "best analytics tools for SaaS")
- Loamly will monitor this query across all platforms
Setting up Intelligence
- Complete your profile — Add your brand name, domain, and industry
- Add competitors — Enter 2-5 main competitors to track
- Review default queries — Loamly suggests queries based on your industry
- Add custom queries — Include any specific queries you want to monitor
- Wait for data — Initial data collection takes 24-48 hours
Automatic updates
Intelligence data updates continuously. Trends are calculated over 7-day and 30-day windows.