Documentation

Stripe

Revenue attribution for SaaS and e-commerce

Overview

The Stripe integration connects your payment data to visitor analytics, letting you see exactly which traffic sources generate revenue. This is especially valuable for understanding the ROI of AI visibility.

With Stripe connected, you can answer:

  • How much revenue came from ChatGPT referrals this month?
  • What is the average order value for Perplexity visitors?
  • Which AI platform drives the highest-value customers?
  • What is the conversion rate from AI traffic to paid customers?

Connect your Stripe account

  1. Go to your Loamly dashboard → Settings → Integrations
  2. Find Stripe and click Connect
  3. You will be redirected to Stripe to authorize the connection
  4. Select the Stripe account you want to connect (if you have multiple)
  5. Click Connect to authorize Loamly
  6. You will be redirected back to Loamly

Permissions

Loamly requests read-only access to your Stripe data. We can see payment and customer information but cannot modify anything in your Stripe account.

How attribution works

Loamly matches Stripe payments to website visitors using email address correlation:

  1. Visitor tracking: When someone visits your site, Loamly creates a visitor record and tracks their journey
  2. Form capture: If the visitor submits a form with their email, Loamly associates that email with their visitor record
  3. Payment matching: When a Stripe payment comes in, Loamly looks for a visitor record with that customer's email
  4. Attribution: If a match is found, the revenue is attributed to that visitor's original traffic source

Email matching requirement

Revenue attribution requires that visitors submit a form with their email before paying. Make sure your signup or checkout flow captures email addresses that Loamly can track.

Attribution window

By default, Loamly uses a 30-day attribution window. If a visitor first arrives from ChatGPT and converts within 30 days, the revenue is attributed to ChatGPT, even if they returned via direct traffic.

Revenue dashboard

Once Stripe is connected, you will see revenue data throughout Loamly:

Overview page

  • Total revenue attributed
  • Revenue by traffic source
  • Revenue trend over time

Attribution page

  • Revenue column on visitor records
  • Filter by revenue amount
  • Sort by highest-value customers

Visitor detail

  • All Stripe payments from this visitor
  • Payment amounts and dates
  • Subscription status (if applicable)

Privacy and security

Data access:

  • Loamly uses read-only Stripe API access
  • We sync payment amounts, dates, and customer emails
  • We do not access or store full credit card numbers
  • We do not modify any data in your Stripe account

Data storage:

  • Revenue data is stored encrypted in our database
  • Data is associated with your workspace only
  • You can disconnect Stripe at any time from Settings
  • Disconnecting removes the sync but retains historical data

SOC 2 compliance

Loamly follows industry-standard security practices. Your payment data is encrypted at rest and in transit.