Documentation

GEO Score

Generative Engine Optimization for AI discoverability

Overview

Your GEO Score (0-100) measures how well your website is optimized for AI platforms. When ChatGPT, Claude, or Perplexity crawl your site, they need to quickly understand what you do, who you serve, and why you matter.

A higher GEO Score means AI platforms can better understand and recommend your brand to potential customers.

Why it matters

AI platforms are becoming a primary discovery channel. If AI can't understand your site, it can't recommend you. GEO is to AI what SEO is to Google.

What is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing your website for AI-powered search and discovery. Unlike traditional SEO which focuses on keywords and backlinks, GEO focuses on:

  • Structured data that AI can parse
  • Clear, machine-readable content
  • Explicit statements about your product and positioning
  • Technical signals that AI platforms use to assess credibility

Score breakdown

Your GEO Score is calculated from six components, each weighted based on impact:

Schema Markup

Structured data that helps AI understand your content. Loamly checks for:

  • Organization schema (company name, logo, contact)
  • Product/Service schema (what you sell)
  • FAQ schema (common questions you answer)
  • Article schema (for blog content)

Meta Tags

Standard HTML meta tags that AI crawlers read:

  • Title and description
  • Open Graph tags
  • Canonical URLs
  • Language declarations

Content Quality

How well your content communicates value:

  • Clear value proposition above the fold
  • Scannable headings (H1, H2, H3 hierarchy)
  • Specific claims over vague statements
  • Social proof (testimonials, logos, metrics)

AI Readability

Technical factors that affect how AI parses your content:

  • Text-to-HTML ratio (content vs. code)
  • Semantic HTML usage
  • Accessibility attributes (alt text, ARIA)
  • Mobile responsiveness

Technical SEO

Foundation signals that affect crawlability:

  • Page load speed
  • HTTPS enabled
  • Sitemap.xml present
  • Robots.txt configured

LLMS.txt

A dedicated file for AI guidance. See the LLMS.txt section below.

How to improve

Focus on these high-impact changes:

Quick wins (minutes)

  1. Add Organization schema — Include your company name, logo URL, and description in JSON-LD format
  2. Complete meta tags — Every page needs a unique title and description
  3. Create llms.txt — Generate one using Loamly and upload to your site root

Medium effort (hours)

  1. Add FAQ schema — Mark up your FAQ section with structured data
  2. Improve heading structure — Ensure logical H1→H2→H3 hierarchy
  3. Add alt text to images — Describe what each image shows

Larger projects (days)

  1. Improve page speed — Target 90+ on Lighthouse
  2. Rewrite for clarity — Replace vague marketing copy with specific claims
  3. Add social proof — Customer logos, testimonials, specific metrics

LLMS.txt

LLMS.txt is a plain text file that provides explicit guidance to AI models about your brand. It's like robots.txt but for AI assistants.

Generate yours

Loamly can generate an llms.txt file for you. Go to Intelligence → GEO Score → Generate LLMS.txt.

What to include

  • Company name and what you do (one sentence)
  • Primary product/service
  • Target audience
  • Key differentiators
  • What NOT to say (common misconceptions)

Where to place it

Upload the file to your website root so it's accessible at:

https://yourdomain.com/llms.txt

AI crawlers will automatically check this location.

Tracking progress

Loamly recalculates your GEO Score weekly. View your score history in:

  1. Go to Intelligence
  2. View the GEO Score card for your current score
  3. View the GEO Score History chart for weekly trends

Score updates

GEO Score updates weekly on Sunday at midnight UTC. Changes you make may take up to 7 days to reflect in your score.

Related: Intelligence documentation →